Muhammad Asad Tahir

Regional Coordinator: Mr. Muhammad Asad Tahir

Mr. Asad, a seasoned professional with over 25 years in the Central Superior Services of Pakistan, concluded his last role as the Director of Media/Official Spokesperson at the Federal Board of Revenue (FBR) Headquarters in Islamabad. As a published author and regular contributor to leading national newspapers, he possesses a diverse skill set.

Currently pursuing a Ph.D. at the University of Leicester School of Business, UK, Mr. Asad’s research focuses on crisis communication, digital disinformation, and leadership in a post-truth environment. He is the founder of the Sustainable Leadership Forum (SLF) and holds the position of Associate Fellow at the Higher Education Academy, UK.

A graduate of Government College University, Lahore, Mr. Asad holds degrees in LLB and English Literature from the University of Punjab, Pakistan, showcasing a strong academic foundation. His extensive experience and ongoing contributions highlight him as a dynamic and accomplished professional.